Its long-term strategy is set out in ‘ Porsche Strategy 2030,’ which highlights the expected move towards EVs and even autonomous driving. However, its market position as a luxury good should stand it in good stead through this turbulent period the kind of customers purchasing a Porsche are unlikely to be the same ones worrying about the rising cost of bread. Of course, Porsche AG is facing the same headwinds as the rest of the automotive industry, including sky-high inflation and supply chain chaos exacerbated by the Russia-Ukraine war. And the brand is popular worldwide, including in the Americas, Europe, and its biggest market China. The company produced a record 301,915 vehicles in 2021, up from 272,162 the year before. Porsche AG has six core models, including the 911 and Macan.
The business model is simple it’s effortlessly one of the top luxury automotive brands in the world. And Porsche is consistently profitable, generating $3.9 billion operating profit in 2019 and $4.2 billion in 2020. Porsche AG is one of Volkswagen’s most important brands, generating $5.5 billion out of its $21 billion operating profit in 2021, despite making up only 3.5% of all deliveries. The distilled takeaway is that the original families retain a stranglehold over Porsche AG, both via Volkswagen and through direct ownership. Therefore, the Porsche and Piëch families together control Porsche SE, which controls Volkswagen, which controls Porsche AG. The State of Lower Saxony holds 11.8% of shares and 20% of voting rights, while Qatar holding owns 10.5% of shares and 17% of the voting rights. Porsche SE owns 31.4% of Volkswagen shares, but 53.3% of voting rights. The two companies have a complex history that could take dozens of pages to cover.īut the key issue is that the descendants of Porsche and Piëch own all of the ordinary shares of Porsche SE (which is separate to Porsche AG), while some preference shares are held by institutional and private investors. Unravelling who or what ‘owns’ a company can be hard to understand with the Volkswagen-Porsche share structure more complex than most.įerdinand Porsche and Anton Piëch founded Porsche in 1931, while the German Labour Front founded Volkswagen in 1937. Welcome to investing, where company A can buy shares in company B, which owns shares in company C, which owns shares in company A. Why is the Porsche share structure so complicated?
Therefore, you could stand to gain or lose money much faster than you'd expect.
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How to buy Porsche shares: trading or investing
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